SWIZA® – Whole history
Communication and design hand-in-hand
Launch of tactical and single-hand opening pocket knives for safety and hunting, pocket knife & cutlery accessories, as well as a new houseware collection with table & kitchen knives.
Development of specific oriented foldable knives for high demanding customers (e.g. watchmakers, barbers), as well as pet friends or Lausanne-2020 Youth Olympic winter games.
Creation of a co-branded Helvetix knife line to highlight Swiss culinary regions and natural slow-food values.
Design of the new SWIZA® travel and contempory luggage collection for launch in early 2021.
Set-up of a new visual identity throughout new-fashioned communication guidelines and channels.
Creations continue at all levels
Emergence of new outdoor pocket knife collections to open up the world of sports like: golf, skiing, ski touring, winter games, running, etc.
Development of various new-fangled materials, colors, finish and designs.
Our new catalogue with the innovations of the last few years and the history of the brand finds its way into the numerous points of sale.
Creation of signature lines with new SWIZA® Ambassadors:
- The famous explorer – Mike Horn
“As a child, I dreamed of becoming an explorer and one day my father gave me my first pocket knife. It made me want to go out and explore the world. He became my best friend.”
- Olympic Obstacle Jumping Champion – Steve Guerdat
He supported us to develop an original equestrian collection with its unique horse tool included in our knives: a foldable 68mm hoof pick.
Innovation in pocket knives is growing rapidly
Launch of the scissor tool and “World Premiere” of the patented Tick-tool.
New Urban Watch Collection
Launch of the new watch collection with our exceptional models MAGNUS, MAGNUS GMT, KRETOS and ALZA.
Launch of the new pocket knife
Three cutlery specialists have come together to reinvent the pocket knife as a highly functional design accessory that will enable SWIZA® to launch a new product in its range. A modern product, manufactured in the purest cutlery tradition and according to the highest Swiss quality standards. The SWIZA® knife received the Reddot design award in 2016.
110 Years of Experience
Over the years, SWIZA® has become the largest table clock manufacturer, producing collections for its three brands, but also for other prestigious, world-renowned clockmakers. With its strong vision of the future, SWIZA® is supported by a dynamic team whose passion for innovation and excellence perpetuates the creative genius that has made the firm so successful.
Mechanical & Quarz
The SWIZA® family firm was acquired by the Swiss holding MECAP SA, who progressively re-oriented production and developed new lines of luxury products. The SWIZA® collection thus began to specialize exclusively in table and alarm clocks with full quartz mechanisms.
SWIZA® opted to acquire “L’Epéé 1839”, an upscale French brand specializing in complex mechanical table clocks.
For the first time, the Schwab family relinquished ownership and ceded its share in the factory to Bedonna Holdings.
1985 – 2000
The Golden Years
The last fifteen years of the 20th century were prosperous ones, with significant developments and numerous creations. During this period, the firm employed over 300 people and produced over 30,000 table clocks and movements a year. In 1991, the company integrated a new brand specializing in travel clocks: Matthew Norman.
Swiss Quarz by SWIZA
SWIZA® began production of its first Swiss Quarz movements, which are still made today and are used in many collections.
hird Generation of Clockmakers
The company came under the direction of Louis Schwab’s grandchildren, who oversaw the creation of the luxury 8-day baguette movement with 19 jewels.
Introduction of Quarz Movements
Like almost every other Swiss watchmaker, SWIZA® began integrating quartz movements into its alarm clocks.
SWIZA® received the Gold Mercury European Award in recognition of the quality of its alarm clocks and its significant number of sales throughout the world.
The company moved their headquarters to Delémont and opened a new factory.
The launch of the first-ever 8-day, 15-jewel mechanical movement – an exclusive SWIZA® innovation – led to the firm’s significant international development.
After the death of Louis Schwab, his sons Pierre, Samuel and Willy took over the factory and soon afterwards officially registered SWIZA® as a brand name.
The company designed and launched the highly-successful “Levtoi” bell-type alarm clock, which sold all over the world and made the Jura watchmaking industry famous.
The SWIZA® clock factory was established by Louis Schwab in Moutier, in the heart of the Bernese Jura Mountains. At the time, Louis Schwab chose to specialize in mechanical clockmaking components and movements, particularly mechanical alarm clocks with 1-day movements.