Chrigu Stucki

An authentic and approachable sportsman

Who better than the king of wrestling to represent a young, dynamic brand that is ready to fight for its place? Christian Stucki, more commonly known as Chrigu, perfectly embodies our brand values of authenticity and flexibility.

When designing his knife, Chrigu wanted to offer a combination of blades that are useful on picnics while out hiking in the mountains. We therefore worked alongside him to design not only a cheese blade, but also a serrated blade for slicing bread, as well as a corkscrew for sharing a couple of glasses between friends. Combining precision craftsmanship and elegant design, the King of Wrestling’s knife is a real “Sackbefehl*”!

Discover the knives in our Wrestling collection, as well as Chrigu’s “Signature” knife, here.

*Something you absolutely must have in your pocket. 

Alan Roura

The famous Swiss skipper becomes our new ambassador

His competitive spirit and ability to face all challenges make him the perfect partner for our brand. It is his interest in our knives and our Jura craftsmanship that led Alan to embody the spirit of SWIZA.

Who could be more genuine, rigorous, agile, and daring than a skipper crossing the Atlantic solo?

Alan literally grew up at sea, sailing with his family on an epic eleven-year journey around the world aboard a sailboat. After turning 23 years old, he became the youngest competitor in the history of the Vendée Globe, finishing in a remarkable 12th place in the 2016-2017 edition.

In 2019, aboard his Imoca La Fabrique, Alan made history by setting a record for the solo North Atlantic crossing on a 60-foot monohull, covering the distance in just 7 days, 16 hours, 58 minutes, and 25 seconds.

His last participation in The Transat CIC once again demonstrates his talent to master the oceans and his passion for competition.

Follow his adventures and discover how Alan Roura, in his element on the IMOCA Hublot, makes each race a true performance in the fearless world of offshore racing. Accompanied by his Swiss knife, custom-made by us in Delémont.