NEWSROOM
Find the most important articles, interviews and press releases about SWIZA in this section. Are you a journalist or partner looking to collaborate or be featured? Reach out to us: marketing@swiza.com
Press release
ATELIERS DU JURA
09.06.2026
HELVETICA BRANDS SA BECOMES ATELIERS DU JURA
This new name reflects an ecosystem of expertise from the Jura Arc dedicated to the design, development and manufacturing of innovative, durable and Swiss Made products, in collaboration with specialised industrial and artisanal partners.
POMOCA & PB SWISS TOOLS
09.04.2026
THREE SWISS COMPANIES. ONE SHARED VISION. A NEW MULTI-TOOL, COMING SOON.
SWIZA, POMOCA and PB Swiss Tools jointly develop a compact, high-precision tool for both alpine and everyday use. 100% Swiss Made, featuring an integrated bit-holder with interchangeable bits for quick adjustments.
SWIZA X MILUS
01.04.2025
MILUS PRESENTS MIDWAY SPECIAL EDITIONS IN TRIBUTE TO THE “LIFE BARTER KIT”
When two century-old Swiss houses join forces, the result is more than just a limited-edition set. SWIZA and MILUS have reimagined the legendary Life Barter Kit once issued to U.S. pilots during WWII.
LEGACIES
24.04.2024
THE SWISS POCKET KNIFE, A MERGER OF EXCELLENCE IN MANUFACTURING
SWIZA celebrates its 120th anniversary in 2024 and launches new ranges that blend the watchmaker's elegance with the reliability of the knife maker.
URBEX
10.09.2024
URBEX, REFLECTING A WAY OF LIFE
Standing for URBanEXplorers – brilliantly embodies this celebration. This revolutionary knife combines durable, state-of-the-art materials with a contemporary design, helping today's city-based adventurers to explore wide-open spaces with unparalleled ease.
2026 Press
LE TEMPS
06.2026
The strength of shared expertise
Swiss newspaper Le Temps highlights several flagship projects born from the Ateliers du Jura ecosystem. From SWIZA and La Girolle® originale to the STRIKING™ collaboration developed with Richard Mille, the article showcases how the combination of industrial, artisanal and technical expertise from the Jura region creates innovative, durable and Swiss Made products.
Article available in French only
BILAN
05.2026
Inside a Jura-based manufacture
From blade cutting to manual assembly, the article highlights the precision behind SWIZA’s production in Delémont. Combining technical expertise, controlled automation and patented innovations, the brand showcases a rigorous manufacturing process behind a reimagined Swiss pocket knife.
Article available in French only
LE QJ
04.2026
A renewed vision for the Swiss knife
In this interview, SWIZA highlights its evolution since its relaunch in Delémont, combining Swiss Made craftsmanship with modern design and functionality. Rooted in Jura’s industrial heritage, the brand continues to innovate while expanding its presence in international markets.
Article available in French only
2025 Press
EUROPA STAR
12.2025
Watchmaking expertise at the service of the Swiss knife
The magazine Europa Star Première features a double-page article on SWIZA, highlighting the brand’s Jura heritage, where watchmaking precision meets cutlery craftsmanship.
Our LEGACIES and URBEX collections embody this alliance between tradition and innovation.
Article available in French only
ARCINFO
09.2025
A reinvented Swiss Knife wins the InnoCité Challenge 2025
As part of the InnoCité Challenge, students developed for SWIZA a concept of a Swiss knife with detachable blades, designed for air travel and sustainability. Their 3D-printed prototype and interactive presentation impressed the jury and earned them the top prize.
Article available in French only
SKIPPERS & TRAVEL MAGAZINE
07.2025
Our SWIZA Swiss knives were recently featured in two renowned publications:
Our SWIZA Swiss knives were recently featured in two prestigious publications: In Skippers Travel 2025, a high-end travel magazine, our knives are presented as must-have accessories for modern explorers. And in Skippers No. 96, a leading nautical magazine in Switzerland, they’re once again highlighted as essential tools for outdoor enthusiasts.
Article available in French and German
FORBES
07.2025
The ultimate travel souvenir from Switzerland
In his article for Forbes, renowned travel writer Larry Olmsted lists SWIZA as one of the top Swiss souvenirs. After using our knife on a hiking trip in Spain, he highlighted its sleek design, improved functionality, sharper and sturdier blades, a longer corkscrew for easier wine opening, and a secure locking mechanism — making it both elegant and highly practical.
LE TEMPS
17.02.2025
Assemble your own pocket knife in no time.
The company Initium, known for its workshops where participants build their own watches, is launching a new experience featuring Swiss knives from SWIZA, the manufacturer based in the Jura region.
Article available in French only
EUROPA STAR
03.2025
Swiza x Initium: Our collaboration highlighted in the "Bulletin d’Informations Industrielles".
The BII features an article on our partnership with Initium, which offers a unique experience: assembling your own SWIZA Swiss knife while exploring the connections between watchmaking, jewelry, and traditional knifemaking craftsmanship.
Article available in French only
2024 Press
JSH Magazine
hiver 2024
SWIZA au sommet
"C’est la plus haute boutique de luxe du
monde"[...]
Journal du Jura
14.11.2024
Se distinguer pour mieux exister, un luxe nécessaire
La Chambre d’économie publique du Grand Chasseral a convié ses membres pour discuter de comment une industrie en pleine expansion pouvait créer de nouvelles opportunités.
L'AGEFI
30.09.2024
Be to B
Fabio Monti, CEO de Helvetica Brands, est l’invité de «Be to B», une émission réalisée en partenariat par Carac et «L’Agefi». Le fabricant des couteaux SWIZA change de stratégie pour relancer l’entreprise.
FHS
18.10.2024
Fédération de l'industrie horlogère suisse FH
120 ans d'existence célébrés par l'excellence
RFJ
10.10.2024
« Cœurs de métier » : Elise Koenig
Une femme dans un univers longtemps réservé aux hommes : l’invitée de notre chronique « Cœurs de métier » cette semaine est ingénieure en méthode et fabrication au sein de la coutellerie SWIZA à Delémont.
FHS
03.10.2024
Swiza célèbre 120 ans d’existence avec des nouveautés
Ancrée au cœur du Jura depuis sa création en 1904, SWIZA célèbre son riche patrimoine en lançant, tout au long de l’année 2024, des collections de couteaux suisses rappelant la symbiose de deux histoires mêlant industrie et artisanat.
RFJ
05.09.2024
Swiza et Biwi s’unissent pour un couteau 100% jurassien
Les deux entreprises ont conjugué leurs compétences pour réaliser une nouvelle collection de couteaux de poche réalisés dans le canton du Jura.
12h45 - RTS
21.06.2024
Dans le Jura, un manufacturier de couteaux suisses propose une gamme de luxe
Le QJ
06.05.2024
SWIZA veut faire du couteau de poche un objet à placer dans sa vitrine
SWIZA rime désormais avec couteau suisse de luxe. À l’occasion du 120e anniversaire de l’entreprise delémontaine, son directeur Fabio Monti aborde ce nouveau positionnement.
LE TEMPS
27.04.2024
Le canif jurassien SWIZA ne veut plus jouer les seconds couteaux.
Cela fait bientôt dix ans que le fabricant de Delémont tente de trouver sa place face au ténor schwyzois Victorinox. SWIZA tente de se différencier par une percée inédite dans le prémium. En jouant sur sa proximité naturelle avec le savoir-faire horloger
RFJ
26.04.2024
SWIZA met le savoir-faire jurassien en vitrine pour ses 120 ans
La coutellerie établie à Delémont lance une collection de couteaux suisses haut de gamme 100% régionale
Journal du Jura
24.04.2024
SWIZA fête ses 120 ans et lance de nouvelles lignes, au carrefour entre horlogerie et coutellerie
Fondée à Moutier, basée à Delémont et reprise en 2009 par le Groupe Merse, celle qui était au 20e siècle une fabrique de réveils s'est depuis spécialisée dans les couteaux de poche.